Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job. ~Roy Bartell

Proverbs 18:13
He who answers a matter before he hears it,
It is folly and shame to him.

Many people do not listen closely to others. This is true for people in sales, management, marketing and many other positions. They may not even be aware that they are doing it. Sometimes the person not actively listening is concerned more about their own issues than the other person’s.

Unfortunately, this is far too common. If you develop this skill and listen with the intent of helping the other person, you will more than likely stand out. People will respond to you more favorably.

Think about an employer who really cares about their employees and listens to what they have to say. Their staff will trust them more and they will probably learn many things from them too.

A person in sales who listens with honorable motives will gain the confidence of their prospect much quicker.

A person in marketing who listens may gain a nugget that could change the effectiveness of their marketing dramatically.

Learn to actively listen. Your relationships, results, and success could depend on it.