What is PPC?

PPC (Pay Per Click) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.  AdWords are used in order to generate interest and drive potential customers to your business by clicking on these Ads “AdWords”.


Why You Need It?

Every business needs new customers in order to grow. PPC is one of the fastest ways to grow and more importantly, grow cost effectively!  If done RIGHT!


What makes us different?

Expect Success will do our best to ensure that the right traffic is coming to your site, for the most cost effective price!  Our strategies and procedures have been developed through years of experience and training!

Creating an AdWords pay-per-click campaign is very simple. Most new AdWords companies enter 10 to 15 keywords, create one or two advertisements, and then enter a Maximum Cost-Per-Click. It could take as little as 1 hour from start to finish. This will generally bring traffic to your website, but it is usually very expensive traffic. You won’t know which keywords are converting or why. Don't become one of the negative statistics!  


PPC Is One The Fastest Ways To Grow a Business!

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Maximize growth & success through: 
Local SEO, National SEO, PPC, Social Media Marketing, Web SiteCoaching and Training services and solutions! 

What We Do For You! 

Don't worry if you know nothing about PPC. We complete all of the work for you!


Creating and managing PPC campaigns & ad groups with unique ad copy and dozens, hundreds or even thousands of appropriate keywords, each with a specific bid, is a great deal of work. The good news is the highly targeted clicks that will result from such an effort enable us to increase your traffic and lower your conversion costs.  There’s nothing more satisfying to us than helping our clients’ businesses grow!

To get the most out of your campaigns, we create a compelling message that combines the right keywords, ad messaging and site experience to produce conversions.

We don’t stop there. We also test and analyze every aspect of your campaign and continuously optimize it from landing page effectiveness to ad copy to click-to-conversion ratios.

This consistent combination of optimization and analytics is critical to constantly improving and lowering your conversion cost.

Step #1

Analyze, Strategize, Setup

Here are some of the things we do when launching a PPC campaign:

  • We evaluate your overall business/marketing goals
  • We review your current website and any appropriate landing pages
  • We analysis your PPC history and past campaigns (if applicable)
  • We set short and long term expectations and goals
  • We develop the initial PPC strategy
  • We design and build initial campaigns:
  • Research and select proper keywords
  • Develop and deploy a negative keyword list
  • Properly categorize keywords
  • Write effective Ad Copy using multiple ads per AdGroup
  • Set proper budgets (these may be modified at any time)
  • Setup the times the ads will run
  • Setup the geographical targeting
  • Guide the installation the analytics and PPC conversion tracking code
Step #2

Launching and Continuous Optimization

Here are some of the things we do constantly to improve your PPC campaign:

  • Ongoing strategy analysis and development
  • Updates to your campaigns to utilize the strategy changes
  • Monitor you ad positioning
  • Adjust your bids based on analysis
  • Analyze keyword performance
  • Adjust keywords (add and delete)
  • Add negative keywords as appropriate
  • Analyze Ad Copy performance
  • Adjust and test new Ad Copy based on analysis
  • Analyze clicks and conversions
  • Provide detailed PPC reports -
  • Constantly work to increase volume while decreasing  Ad Spend by attaining lower conversion costs, higher click through rates, higher conversion rates, and Improving the campaigns'' quality scores
Frequently Asked Questions (FAQs)

How long does it take?  PPC provides very fast results. It is common to have positive results within 1-2 weeks of the campaigns going live. However the longer we optimize the better the results.

What will I have to do?  We need your help more in the beginning of a campaign then after it is launched. We will need you to explain your business and your products/services and help us narrow in on your targeted customer. We make this easy and guide you through the initial process. Once we are up and going, we will go over the results with you on an ongoing basis. This helps us to continue to improve the results you receive.

What makes Expect Success Global different than other companies?  Expect Success Global will do our best to ensure that the right traffic is coming to your site, for the most cost effective price!  Our strategies and procedures have been developed through years of experience and training!

Creating an AdWords pay-per-click campaign is very simple. Most new AdWords companies enter 10 to 15 keywords, create one or two advertisements, and then enter a Maximum Cost-Per-Click. It could take as little as 1 hour from start to finish. This will generally bring traffic to your website, but it is usually very expensive traffic. You won’t know which keywords are converting or why. Don't become one of the negative statistics!  

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"I have just received an award for a 567% increase in my business, of which I attribute to Expect Success."
-B Osoff – Coldwell Banker

"I have more than doubled my income. I’m working less hours so I am taking more time for myself and my family. "
-J Right

"After I started with Expect Success I more than doubled the commissions I earned in the previous months and my business is still growing at an incredible rate! Where I used to average less than $4,000/ month I have averaged over $15,000 a month for the last four months!"
-P Goodro

"My website business is achieving huge success as one of the fastest growing businesses in the area… Working with Expect Success has been a tremendous experience for me."
-S Hillier